If you love Ankara You would love this job! Trade Marketing Manager Nigeria September 22, 2008

Trade Marketing Manager Nigeria The challenge To develop a strategic approach towards retailers, tailors, stylists and other influencers of the consumers and implement this through the visits to these influencers of the field force and as such contribute to the companies objectives of brand awareness, brand personality, product presence and availability, brand visibility at POP and ultimately the consumption of Vlisco products in Nigeria.• Ensures that all relevant commercial influencers of the Vlisco consumers are aware of the Vlisco brand values and brand activities (collections, accessories, event,…) and that those influencers communicate them to consumers in line with our brand personality • Develop, propose and implement the channel strategic activities for the different channels like the tailors and stylists, the home selling channel, the traditional retail market shops and boutiques. • Translates the channel activities into a cycle plan for the field force to the relevant POP taking in account resources available • Plans and develops the selling-in and selling –out activities of the field force through the cycle plan • Leads and controls the field force in their visit activities and ensures the staff is motivated and committed to the Vlisco objectives • Ensures clear objectives are set for the field force activities • Ensures all field force staff knows their job by ensuring role profiles are known, Key Performance indicators are used and measured • Sets overall development objectives to the field force staff and evaluates performance, gives structured feedback • Develop and implant return on investment measurement on the trade marketing activities in the market • Ensure all trade marketing activities and implementation strategies effectively articulate and align with the company’s vision, philosophy and direction. Candidate The Trade Marketing Manager will have a large background in managing FMCG field activities and has lead a field force of a size of 10, including remote people unable to have face-to-face contact on a daily basis. • MBA degree • More than 5 years of international sales and marketing experience in a top professional organization • Real drive, high energy level, result driven, excellent communicator • High analytical skills • Deep understanding of sales processes and ability to train others • Has real control on operations, quickly acting upon deviances • Highly disciplined • Good command of English and the local official language • Prepared to travel extensively

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